When you have the clarity of thought that people buy products or services and products or services don’t sell anything, your life as a business person gets easier.
Your ability to relate to and win the trust of your potential customer/client is a crucial first step.
All of your marketing, advertising and sales dialogue should be about highlighting how your client/customer’s life will be better, not a name rank and serial number ad.
For example; which is a better headline for a patio business in your opinion? “ABC Outdoor Rooms have the latest Patios from a low $XYZ price,” or
” Wow ! Add an outdoor room and enjoy, family, friends and FUN for Xmas, birthdays and whatever day you feel like relaxing, at a surprisingly low price!”
Hope this helps…and good trading. Feel free to contact us at anytime 02 69 265 302
