The vast majority of people prefer to absorb information through watching videos and there are some not so obvious reasons why.
Previous research has established that in a conversation words represent only 7% of the story, tonality makes up 38% and body language 55%.
So if the majority of messages on your website and marketing is through paragraphs of text your chances of effective communication has dropped by a whopping 93%!
Most phones now have good quality video capabilities and with some savvy additions the video can become a very powerful marketing tool.
As an additional benefit Google owns YouTube and as a direct result, the SEO for your website can be enhanced with some linked YouTube videos and some well thought out search words.