People buy products, products don’t sell people!

People buy products, products don’t sell people!

When you have the clarity of thought that people buy products or services and products or services don’t sell anything, your life as a business person gets easier.

Your ability to relate to and win the trust of your potential customer/client  is a crucial first step.

All of your marketing, advertising and sales dialogue should be about highlighting how your client/customer’s life will be better, not a name rank and serial number ad.

For example; which is a better headline  for a patio business in your opinion? “ABC Outdoor Rooms have the latest Patios from a low $XYZ price,” or

” Wow ! Add an outdoor room and enjoy, family, friends and FUN for Xmas, birthdays and whatever day you feel like relaxing, at a surprisingly low price!”

Hope this helps…and good trading. Feel free to contact us at anytime 02 69 265 302

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