There are THREE WAYS TO GROW YOUR BUSINESS.
1. Get more Customers / Clients
2. Have them buy more. ( Increase the average spend )
3. Have them come back more often
Cricket rights tussle looms
TEN’s incoming CEO Hamish McLennan has been talking up opportunities to seize major sports rights, but Nine’s managing director Jeffery Browne strategically uses media to.
Cricket as a product has not seen escalating ratings and, crucially, many scheduled days have been lost for weather [and] uneven opponents,” Browne said. ”Also, it is largely played outside the ratings period, he said.