Cricket rights tussle looms

TEN’s incoming CEO Hamish McLennan has been talking up opportunities to seize major sports rights, but Nine’s managing director Jeffery Browne strategically uses media to.

Cricket as a product has not seen escalating ratings and, crucially, many scheduled days have been lost for weather [and] uneven opponents,” Browne said. ”Also, it is largely played outside the ratings period, he said.

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