ZS #002 The Zot Spot; An Olympic Sized Fail…Theories and Business

ZS #002        The Zot Spot Why Sprinters are Quick…and I am slow. For quite awhile I have had issues with my calf muscles. They were consistently tightening and tearing and really impacting on my ability to run and keep fit. I came up with a ‘plan’… That was to run like I was on one […]

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ZS #001 The Zot Spot; A Business Lesson from Car Pushing Indians

ZS #001        The Zot Spot #resultsbasedmarketing A lesson from car pushing Indians; A western guy is in the middle of the desert. He looks up… and to his amazement there were half a dozen Indians pushing a car with the chief sitting in the driver’s seat grinning like a Cheshire Cat as they inched along. […]

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Regional TV Advertising

Regional TV Advertising

Television advertising wins hands down as the best way to reach potential customers in regional Australia. This video explains it well. Check it out, then call Zotmedia today to find out how we can get you on the air and into the homes of your potential customers. Call us on 02 6926 5302.

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Cricket rights tussle looms

Cricket rights tussle looms

TEN’s incoming CEO Hamish McLennan has been talking up opportunities to seize major sports rights, but Nine’s managing director Jeffery Browne strategically uses media to.

Cricket as a product has not seen escalating ratings and, crucially, many scheduled days have been lost for weather [and] uneven opponents,” Browne said. ”Also, it is largely played outside the ratings period, he said.

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