From the Blog
Television advertising wins hands down as the best way to reach potential customers in regional Australia. This vi…
Here is a very interesting graph from AGB Nielsen data (weeks 7-44, 2012) that shows Viewer Profiles by Channel-Ea…
When you have the clarity of thought that people buy products or services and products or services don’t sell any…
Being in business without advertising is like winking in the dark, you know what you are doing but nobody else does.
translated: your target market needs to know what you have to offer.
It takes more than getting your name out there to have a successful advertising campaign. Understanding the core fundamentals of what makes a campaign work is usually the difference between success and failure in an advertising campaign.
translated: what is your U.S.P.? Unique Selling Proposition, what sets your business apart?
You don’t drown by falling into water, you only drown if you stay there.
translated: try something new in a measured way, build on it if it works, move on if it doesn’t.
You don’t have to be the smartest person in the world, you only have to know who is.
translated: no one is strong in all areas, seek competent people in their areas of expertise.
Advertising looks fun & easy to do. So does playing the piano, until you try it.
Begin somewhere. You cannot build a reputation on what you intend to do.
To do two things at once is to do neither
The great thing in the world is not so much where we stand, as in what direction we are moving
Oliver Wendell Holmes
The worst thing one can do is not to try, to be aware of what one wants and not give in to it, to spend years in silent hurt wondering if something could have materialized -never knowing
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last you create what you will.
George Bernard Shaw
If someone is going down the wrong road, he doesn't need motivation to speed him up. What he needs is education to turn him around
No one can possibly achieve any real and lasting success or 'get rich' in business by being a conformist
J P Getty
Tomorrow is often the busiest day of the week